Journey by Stephen Clark  
    to Ridgetown

Bob paints your name on the sign, followed by "'s Fruit and Vegetables".
    A few days later the shop opens up, ready to sell fruit and vegetables to all the local residents. But not many people come. Something is wrong. Your business is doing really badly. You're making a loss. You can't figure out what you're doing wrong. The fruit is fresh, the vegetables are full of tasty goodness, the customer service is excellent, and there's no other greengrocers in the area. One of your friends says maybe it's your name on the sign -- it doesn't have the right 'ring' to it. But surely that can't be the reason.
    Oh well, I guess you'll have to close down. Bob is really disappointed.
The End